Blooming Beautiful & British!

Next week #BritishFlowersWeek will be trending, heralding the 4th British Flower Week.  It’s a chance to grandstand and celebrate British industry, and we are very proud as an Independent British Florist to promote and support it. Prepare to see seasonal flowers such as cornflowers, hollyhocks, bearded larkspur, agapanthus and peonies from British growers feature predominately over the course of the week.

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British Flowers Week is the brainchild of Helen Evans, Director of Communications at the New Covent Garden Flower Market, Helen says “British Flowers Week has become an exciting showcase for all that is brilliant about British flower growers and the independent British florist. In the hands of professionals, British flowers and foliages are revealed at their inspirational best.”
 
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Image from British Growers ‘Smith & Munson’. Smith & Munson
 
These are interesting times for florists with cut flowers being even more popular than ever with the increase in artisan flower growers. The trends for vintage, fragrant and country flowers which we have seen increasingly in what our brides are asking for, is also boosting the British flower market.  It is a sad fact that British flowers only account for under 15% of the £2bn flowers sold in the UK a year, so this week’s celebration and awareness is really important to us.
 
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There is a tangible buzz of excitement in the air at the prospect of making our British florists and producers center stage for one week.  Last year saw many events taking place during the course of the week, such as talks and demonstrations across the country in flower shops, flower farms and at event venues.
 
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Image stems uk
 
This year we are very excited that five of our fellow florists here at the New Covent Garden Flower Market have been commissioned to make fantastic floral designs that will be unveiled next week.
 
The florists are, Rob Van Helden of Rob Van Heldon Design www.rvhfloraldesign.com, Rob is one of the world’s leading florists who has done events from London to Mumbia. Amanda Austin of Amanda Austin Flowers www.amandaaustinflowers.co.uk, Amanda is a former actress who now has a flower shop on the prestigious Kings Road in London.  She is highly respected and a preferred supplier to some of the best venues in the city.  Florence Kennedy, Petalon www.petalon.co.uk, Florence is a floral entrepreneur, delivering (uniquely by bike across London using cyclist who are easy on the eye) stunning bouquets. Anna Day & Ellie Jauncey, The Flower Appreciation Society www.theflowerappreciationsociety.co.uk Anna and Ellie are art graduates who have created fun and original designs for events and product launches and they have also written a best selling book! And lastly, Philip Hammond of The Dorchester www.dorchestercollection.com, Philip is the youngest designer florist the hotel has ever had.  He beautifies all areas of the luxury hotel with the most fantastic displays. We can’t wait to see what these wonderful florists come up with!
 
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There are resources available at www.britishflowersweek.com/florist-tools to give us florists advice how to make the most of the week.  There are downloads available of the above flag, tags and posters, seasonal flower and foliage charts and a press release.  There are also lists of British flower suppliers both in the market (such as GB Foliage, Pratley & Alagar) and growers and sellers across the UK (like Blooming British, Tregothnan and FloraBritain). There is also information how to use social media to publicise the week.
 
The message is buy British, promote British and celebrate British!
Blooming Beautiful & British!